Social Media Theme Pages

RESF, Metro Fund Inc., Pacin & Levine, P.A.

I was responsible for designing and implementing a comprehensive social media strategy across Instagram, Facebook, and LinkedIn to create visually cohesive and engaging theme pages. This included conceptualizing and producing a variety of content types, such as static images, video posts, and influencer takeovers, to maintain variety and engage different segments of the target audience.

To streamline content scheduling and ensure consistency, I utilized Hootsuite as the posting platform, maintaining a rhythm of 4 posts per week across all channels. The content was strategically designed to drive user interaction, increase brand awareness, and reinforce key messaging. Each post was tailored to resonate with platform-specific audiences while maintaining an overarching brand voice.

The primary focus was on boosting engagement and generating digital leads. By fostering a dynamic online presence with compelling visuals and creative, interactive content, I was able to increase user engagement and strengthen the connection between the brand and its followers.

Results:

• 302% increase in engagement, driven by tailored and visually stimulating posts that encouraged interaction.
• 10k+ new followers, reflecting the brand’s growing reach and resonance with the target demographic.
• 25% increase in digital leads, showcasing the success of the strategy in driving user action and conversions.

This strategy underscored the importance of consistency, creativity, and alignment with audience interests in achieving measurable growth and enhancing the brand’s online presence.