StarMed Health: StellarMed Transport

Billboards, digital billboards and van wrap for the new StellarMed Healthcare, a sub-brand of StarMed Health

The primary objective for the launch of StellarMed was to raise awareness about the private insurance plan offered to patients, ensuring that potential consumers understood the benefits and accessibility of the services. To achieve this, a detailed and comprehensive marketing strategy was meticulously crafted, incorporating multiple channels to maximize reach and engagement.

One of the key components of this strategy involved purchasing high-visibility outdoor billboards in strategically selected, high-traffic locations. These billboards were designed not only to capture attention but also to drive action. They prominently featured a QR code, enabling consumers to instantly access a booking application with ease, allowing them to learn more about the services offered and schedule appointments directly from their smartphones. This seamless connection between the billboard advertisement and the digital platform provided a user-friendly experience and encouraged immediate interaction.

In parallel with the billboards, a mobile transport van was deployed to circulate in and around these high-traffic areas, ensuring that the StellarMed brand maintained a consistent and dynamic presence. The van, branded with the same eye-catching design as the billboards, reinforced the messaging and further extended the brand’s visibility, particularly in areas where individuals may have already seen the outdoor advertisements. This dual approach, combining physical billboards with mobile reinforcement, created a cohesive marketing campaign that effectively reached a wide audience, increased brand awareness, and facilitated engagement with the services provided by StellarMed.

The results of these efforts were significant. The campaign generated 3,275 QR code scans, resulting in a 200% increase in digital appointments. Additionally, there was a 103% increase in unique page views, demonstrating the effectiveness of the integrated marketing strategy in driving both engagement and conversions.