Sony Bravia

Print Ads

Strategy:
Drive online engagement through #FeelTheBeauty, prompting users to share their most immersive BRAVIA moments.

Placement:
Featured in premium lifestyle, entertainment, and tech magazines (Wired, National Geographic, GQ, TIME). The magazine ads deliver a stunning visual experience that makes readers stop and take notice. A sleek Sony BRAVIA TV is the centerpiece, displaying an ultra-realistic scene. The illusion of depth and motion showcases BRAVIA’s display technology’s breathtaking clarity, color, and realism.

The tagline, “Feel the Beauty”, is placed boldly on the back page above a QR code that leads the consumer directly to the Sony BRAVIA site, reinforcing Sony BRAVIA’s promise of an immersive and emotionally powerful viewing experience.

Engagement & Innovation:
Utilize print techniques like embossed textures or glossy elements to make visuals feel even more tangible. Include a QR code that activates an AR experience, allowing users to “see” the content breaking out of their own screens.

Emotional Appeal:
Create a sense of awe and wonder, making readers feel the depth and realism of the image. Evoke emotions by showcasing breathtaking visuals that transport the audience into the scene.

Call to Action:
Encourage in-store demos: “Experience Sony BRAVIA in stunning 4K/8K—visit your nearest retailer.”