Southwest Food Excellence: High School

To reflect SFE’s “fresh-from-scratch” approach, a brand refresh was conducted—targeting high school students only (grades 9th-12th)

Role: Principal Product Designer
Agency: MOD/Intelechy

Southwest Foodservice Excellence, one of the largest and most innovative K-12 food service providers in the country, turned to MODintelechy to help refresh its brand and elevate its sales and marketing materials to better reflect its “fresh-from-scratch” approach.

High school students want to be treated like adults, and understanding the quality of their meals is an easy path toward gaining their trust. In this route, we put a “5-star” spin on the cafeteria experience, educating students on their lunch ingredients while communicating to them in a mature, sophisticated tone.

The realigned positioning and visual identity has led to overwhelmingly positive feedback both internally and externally.

Food station signs were designed and placed throughout the cafeteria.