JBG SMITH Properties

Diversity & Inclusion Report 2020

JBG SMITH released their inaugural Diversity and Inclusion (D+I) annual report, aiming to showcase their progress and accomplishments while enhancing their visibility and positioning within diverse communities. This report served as a critical communication tool for the company to highlight its commitment to fostering an inclusive culture. My team was entrusted with the responsibility of leading the design for this landmark report, and as the Senior Designer, I was tasked with overseeing and executing the entire design process. I reported directly to the VP of Design at Protiviti and the CMO at JBG SMITH, ensuring that the design aligned with both the company’s strategic vision and its core values.

The design approach was centered around the theme of interconnectedness, reflecting the company’s commitment to unity and inclusion. I designed a series of custom icons to represent diverse identities, experiences, and backgrounds, integrating them throughout the report to create a visual narrative that fostered a culture of respect and inclusion. These icons symbolized the various aspects of diversity within the organization, and their thoughtful placement throughout the document reinforced the company’s values of equality and belonging.

To further emphasize the interconnectedness of individuals within the company, I chose to use circular shapes throughout the report’s design. Circles, symbolizing unity and continuity, were incorporated not only in the icons but also in the charts and graphs. This consistent use of circular elements across different visual components helped to create a cohesive and visually harmonious report. It also subtly communicated the idea that all employees—regardless of their backgrounds—are integral parts of a larger, interconnected whole.

The final report was a dynamic, visually engaging piece that reflected JBG SMITH’s commitment to diversity and inclusion while reinforcing their dedication to fostering a culture of respect. The thoughtful design approach helped position the company as a leader in promoting diversity within the real estate industry and beyond, while also providing a clear and meaningful representation of their achievements.

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