LIFELABS ESTORE

LifeLabs: MyCareSolutions

As Associate Design Director, User Experience, I led the development of MyCareSolutions, a transformative digital platform for LifeLabs designed to bring personalized medical services and healthcare products together through a single, seamless experience. The platform, which includes an online eStore and a mobile application, was strategically integrated into the larger LifeLabs ecosystem. The goal was to merge the trust and credibility of LifeLabs with the convenience of on-demand healthcare, offering consumers easy access to medical results, tailored product recommendations, and expert advice all in one place.

MyCareSolutions not only delivered users’ medical results but also provided a highly personalized experience, leveraging individual health data to offer curated products, medical insights, and actionable guidance. The platform was designed to deliver these services in a way that felt intuitive, immediate, and relevant to each user’s unique health journey. To achieve this, extensive data and insights were gathered from existing LifeLabs portals and user experiences, which were then used to inform the platform’s development and functionality. This approach ensured that the final product was responsive to consumer needs while aligning with the overarching LifeLabs brand.

The design process was grounded in user testing and research, which played a critical role in refining the platform’s interface and overall usability. By focusing on the seamless integration of services, I ensured that every touchpoint—from medical results to product recommendations—felt integrated and personalized. Additionally, the platform was optimized for both mobile and desktop environments to ensure accessibility, convenience, and an overall smooth experience for users across all devices.

The final product empowered users by giving them control over their healthcare needs, providing them with curated product offerings, personalized health recommendations, and expert advice. By combining LifeLabs’ established reputation for reliability with a user-friendly, data-driven platform, MyCareSolutions became an innovative and trusted solution that enhanced the overall healthcare experience and deepened the brand’s relationship with its consumers.