Landry & Kling Global Ship Solutions

Rebrand and Website Design for Landry & Kling Global Ship Solutions

I was brought on board during the Covid-19 pandemic to lead a comprehensive brand refresh for Landry & Kling Global Ship Solutions (L&K). At the time, L&K was transitioning from its traditional focus on the MICE (Meetings, Incentives, Conferences & Exhibitions) market to positioning itself as a global leader in ship-based solutions, with a particular emphasis on worldwide disaster relief.

Key initiatives included:

• A complete website redesign to align with the company’s new brand objectives and showcase its expanded service offerings.
• Implementation of a mega-menu for improved site navigation, enabling users to easily access all the services L&K provides.
• An updated brand color palette, refined style guidelines, and comprehensive brand guidelines to ensure a consistent and cohesive visual identity.
• Targeted SEO strategies, leveraging Google Ads and Google Analytics to increase visibility and drive traffic to the website.
• Bi-weekly email campaigns designed to engage current clients and attract new leads.
• Launching a podcast during the Covid-19 pandemic featuring founder Joyce Landry, which gained significant traction with over 100,000 views.

As a result of these efforts, L&K secured multiple multimillion-dollar contracts and has become a global leader in ship-based solutions, including sea-going meetings and events, incentive travel, ship-based housing and support, disaster relief, and ship charter and broker services.

Results: The brand refresh led to a 502% increase in unique web visits, over $15M in new business, and 20,000+ new users, underscoring the success of the strategy in positioning L&K as a prominent player in its new market.