1680x460 Banner Ads

The banner ad campaign was strategically designed to engage a refined audience—women over 40, with a college degree and a household income exceeding $100K. We focused on positioning the vehicles in thoughtfully chosen environments that would align with this demographic’s aspirations, values, and lifestyle. The goal was to craft visually impactful ads that captured attention and told a compelling narrative, resonating deeply with the audience by reflecting their lifestyle and desires.

As the principal designer, I was tasked with overseeing every aspect of the design process, including the intricate shadow work and comprehensive background retouching. This involved ensuring that each vehicle appeared naturally integrated into its environment, paying particular attention to the consistency of lighting and shadow to maintain a realistic and polished final product. The retouching process was crucial to enhance the authenticity of the visuals, as it ensured that the cars looked seamlessly positioned within the chosen settings, without any visible disruption to the natural surroundings.

In addition to technical precision, my focus was on maintaining the premium quality of the brand and the vehicles, ensuring that the visual assets reinforced the aspirational image intended for this high-income, educated audience.

Results: The campaign yielded significant success, with 411 leads generated and 12,243 landing page views recorded. These outcomes underscore the banner ads’ effectiveness in capturing the target audience’s attention and driving meaningful engagement. The increase in website interactions demonstrates how well the design resonated with the intended demographic, ultimately contributing to the overall success of the marketing strategy.