Dodge Digital AOR work

Imagery and assets for the Dodge Website

Role: Designer
Agency: Publicis Sapient

I was selected as a key member of the Pitch Team, a specialized group dedicated to crafting and presenting new business pitches. We contributed to an impressive 85% win rate over a two-year period from 2009 to 2011, significantly enhancing company growth and client acquisition. During this time Dodge was pitched and Publicis Sapient became their AOR.

The Pitch that Won:

Concept: The all new Dodge Charger. Leader of The Resistance.
Statement: To all the changemakers, those who refuse to adhere to the rigid confines of who they tell us we should be, those who challenge the status quo, welcome to The Resistance. A secret society for all those who crave the freedom of the open road.

The strategy was to introduce the redesigned Dodge Charger as a car that calls to the outliers. We designed a cave-like background and placed the car inside as a hologram. Users were then led through the journey with their personal avatar named Charles, who walked them through designing the Charger with videos, icons and UGC content.