Branding Campaign
Removing the barriers preventing people from getting the help they need.
Role - Creative Director (Freelance)
Client - StarMed Healthcare
When - 2023
StarMed Healthcare, based in Charlotte, North Carolina, is an independently owned medical center, dedicated to the Queen City and the citizens of North Carolina. StarMed Behavorial Health is proud to offer affordable access to behavioral health. With regular counseling sessions, our professional, licensed behavioral health providers are here to help you cope with trauma, manage anxiety and depression, and help you establish internal healing so that you can live the life you’ve always wanted to.
Your behavioral and mental health are just as important as your physical health, yet for so many families in our own communities, medical healthcare is a luxury — and behavioral healthcare has never seemed within reach. It’s time to remove the barriers preventing people from getting the help they need.
We developed brand guidelines and all marketing assets for StarMed behavorial Health. We conducted a target market analysis, created business value personas and developed user journeys. We decided to launch two separate campaigns, each one targeting a different audience. The campaigns resulted in a 35% increase in brand awareness and a 20% increase in calls.
