LifeLabs eStore

LifeLabs, Canada’s largest community lab, is an industry leader in ensuring exceptional quality testing in our state-of-the-art facilities.

LifeLabs had a need for an e-commerce sub-brand that would focus on health and wellness. Their ask was to brand MyCare Solutions under the umbrella of LifeLabs, without it feeling like a completely different company.

We created an innovative platform bringing personalized medical services and products together through one channel – an online eStore and app. MyCareSolutions became part of the LifeLabs ecosystem, bringing trust, medical results, and product recommendations, giving consumers personalized results, curated products and advice delivered on demand. The new brand has a distinct look and feel that aligns with LifeLabs, creating a seamless customer/patient experience. Data and insights were leveraged from existing LifeLab portals and experiences, and through extensive user testing.