Email Campaigns
Developed brand and customer engagement for JBG Smith corporate office and the residential, retail, and commercial buildings portfolio.
Role - Lead Designer
Agency - Protiviti Digital
When - 2022 - 2023
JBG Smith’s portfolio currently comprises 14.7 million square feet of commercial, multi-family, and retail assets —with another 9.8 million square feet in their development pipeline—all concentrated in attractive submarkets in the Washington, DC region. Our creativity and scale enable them to be more than owners—they are placemakers who shape inspiring and engaging places.
Based around the D.C. Metro area, each JBG Smith building is unique to its location, so how these mixed-use properties are presented to prospective tenants is key to creating vibrant streetscapes and communities.
We created a unique visual identity for each individual property, West Half, 13U, 901W and VY Reston Heights. We then designed responsive emails, and advertising materials for each property.
