Website Design & Branding
Removing the barriers preventing people from getting the help they need.
Role - Creative Director (Freelance)
Client - Landry & Kling Global Ship Solutions
When - 2020-2024
Founded in 1982, Landry & Kling advanced the concept of using ships as “floating hotels,” and has directed several prestigious dockside charters for global government/sporting events and humanitarian aid initiatives.
I was hired during the Covid-19 pandemic to lead a brand refresh of Landry & Kling Global Ship Solutions (L&K). L&K was beginning to pivot from the MICE (Meetings, Incentives, Conferences & Exhibitions) market to a global ship solutions brand with a focus on worldwide disaster relief.
Some of the things we did:
• A new website highlighting their new brand objectives
• A mega-menu so users can see all that L&K has to offer
• Updated brand colors, updated style and brand guidelines
• Extremely targeted SEO utilizing Google Ads and Google Analytics
• Bi-weekly email campaigns
• A podcast during the Covid-19 Pandemic highlighting founder Joyce Landry, it was viewed over 100,000 times
Today L&K has multiple million dollar contracts, and is the worldwide leader in sea-going meetings and events, incentive travel, ship-based housing and support, disaster relief, ship charter and broker solutions.
